Illinois Advancement

Home Orange & Blue Day 2027 Marketing Your CampaignSocial Media Examples

Social media examples

Sample posts for participating units

Pre-Event Post Examples:

Example Facebook post featuring a video with a thumbnail image of a student on a giant block I with the caption, "Mark your calendars: Orange & Blue Days 2026 is taking place March 4-6. Last year, you helped us raise $5,000 in support of student scholarships for our department. Here's a quick video from Sally Student telling you about the impact of your giving."

Example Facebook post featuring Illinois students in Illini gear with the caption, "Let's get ready to celebrate Illinois! Only one more day until Orange & Blue Days. Join us tomorrow and show your pride in Illinois!"

Example Facebook post featuring a mom and two little girls dressed as Illini cheerleaders with the caption, "Will you be a social Advocate for our department for Orange & Blue Days 2026? No heavy lifting, the signup process is fast and easy. You're already on your phone. Spread Illini pride. Help raise $ for Insert Fun. Click this link to get signed up and help us spread the word March 4-6."

Day-of Post Examples:

Halfway there

Example Facebook post featuring three students dressed in Illini gear jumping in front of the Illini Union with the caption, "We are jumping for joy! We just received a new $2,000 matching gift from Joann Smith. Now your gift can have double the impact for our nursing students. Thank you Joann. Everyone else, make your gift now to empower our future nurses."

Example Facebook post featuring a crowd with signs that make a block I with the caption, "Orange & Blue Days has officially begun, and we want to see if 25 donors will us support Insert Fund. We can do more together than separately. Join us and make your gift today!"

Post-Campaign Example Posts:

Example Facebook post featuring a student holding a wild fox with the caption, "A big THANK YOU to all our donors! You helped us reach our goal of 25 donors for the Wildlife Clinic. Your gifts will go a long way to helping the animals we serve. View our results here: link"

Example Facebook post featuring four students cheering in graduation gowns with the caption, "What a week! Thank you to everyone who helped support Campaign Name. You have given us so much to celebrate. During Orange & Blue Days, we raised more than $7,000, doubling our success from last year! Your generosity and support is an inspiration!"

Sample posts for Advocates

Pre-Event Post Examples:

Example Facebook post featuring a mom and two little girls dressed as Illini cheerleaders with the caption, "Hey, Illini! As you're sitting there scrolling social media, would you consider joining me and becoming an Advocate for #OrangeAndBlue ? No heavy lifting, the signup process is fast and easy. You're already on your phone. Spread Illini Pride. Help raise $ for your favorite things at Illinois. Click this link to get signed up and help us spread the word March 4-6!"

Example Facebook post featuring two Illini hugging with the caption, "Let's get ready to celebrate Illinois! Only one more day until Orange & Blue Days! I hope you'll join me in showing pride for the greatest university of all time!"

Day-of Post Examples:

Example Facebook post featuring a graphic that says, "Orange & Blue Days March 4, 5, 6," with the caption, "50 donors unlocked $1,000 for scholarships at Illinois. Will you go Orange & Blue and keep the momentum going?"

Example Facebook post featuring Illini football fans in the bleachers at the stadium with the caption, "Hey class of '96! Let's do this. There's still time to go Orange & Blue and support what matters to you! Join me and let's show everyone why we are the best class of grads from Illinois!"

Example Facebook post featuring three women studying abroad with the caption, "Why did I give to Orange & Blue Days? Because someone cared enough to help me follow my dream to study abroad in 2010. It was the trip of a lifetime! And now I want to pay it forward so present-day Illini can have the same life-changing experiences. Join me and make a gift to the causes that matter most to you at Illinois!"

Example Facebook post featuring a graphic that says, "I donated!" with the caption, "I donated. Have you? There's still time to make a gift for Orange & Blue Days and support your favorite cause at Illinois."

Download Social Media Copy, Graphics, and Templates

Questions?

Reach out to OVCIA’s Associate Director of Strategic Engagement, Rachel Hull, at rhull3@illinois.edu.

Next: Best Practices for Campaigns