Emails are a great way to let your alumni, donors, and friends know about your specific crowdfunding project. Personal (1-to-1) emails can be sent at any time to promote your crowdfunding campaign. Make sure to include the link to your specific page as well as a clear, concise call to action.

Mass solicitations (to 20+ recipients) must follow our mass communications guidelines and should follow our design best practices as well.

Email Design Standards

No matter who is sending or receiving the email, we should present the Illinois brand in a clear, consistent way with the standard header and footer.

Email Communication Plan Ideas

Please do not schedule an email on Monday, March 3 due to our CCC mass communication email that will go to all Urbana constituents. Please also avoid Tuesday, March 4.

Personal 1-to-1 emails can be sent at any time to promote your crowdfunding campaign.
Before Monday, March 3
Save the date email
Wednesday, March 5 – Sunday, March 9
All about your fund(s) and why it matters
Progress update and momentum
Impact and gratitude
Student or donor spotlight
After Sunday, March 9
Thank you
Impact and gratitude
Wrap-up information using statistics or infographics

Mass Email Solicitation Example

Questions?

Reach out to OVCIA’s Associate Director of Strategic Engagement, Rachel Hull, at rhull3@illinois.edu.