Social Advocates are an essential part of the week’s success. You can serve as a social advocate for your crowdfunding campaign, and should also recruit others to join you in leading the charge. Think about asking faculty, staff, students, alumni, or donors who are already committed to your cause to be an official “Advocate” for your crowdfunding campaign. With the help of Advocates, our message can reach an even greater audience. The best part? It’s easy! Share your message anytime through the social networks you’re already using!

Social Advocates can help by sending personal emails or texts on your behalf, sharing your social media posts to their own accounts, or even making their own posts to share on social media. They serve as a “grassroots” voice asking others to join the cause. They can also further their impact by making a matching or challenge gift.

Important Links

How to Be a Great Advocate

Like and follow 
Find the Illinois accounts on social media for real-time content. 
X
Facebook
LinkedIn
Make sure to like and follow any social media accounts for the specific crowdfunding project you’re supporting.
Make it official 
Sign up to be an advocate at by following the instructions on your crowdfunding campaign page.  
Craft your content 
Draft your posts ahead of time. Be creative and inspire your friends to join in and go Orange and Blue!  
Own your URL
Once you sign up as an official Advocate for a crowdfunding project, you will receive a unique URL to share. Make sure to use it in every post or reach-out!
Watch this video 
This “quick tip” video shows you the ins and outs of how to be a great advocate. 
www.givecampus.com/schools/GiveCampusUniversity/videos/quick-advocacy-training

During Orange & Blue Crowdfunding Week: Monday, March 3–Sunday, March 9 

Share 
Share posts about Orange & Blue Week. Don’t forget to include your unique URL and the hashtag #orangeandblueweek with every post. 
Personal posts have the most success 
As an advocate you can upload a personal video sharing why you are passionate about supporting Orange & Blue Crowdfunding Week. This will help inspire others to get involved too.  
Make your gift 
Support the projects that mean the most to you here.
To further your impact, set up a matching or challenge gift for your campaign.
Reach out 
Reach out to your fellow Illini friends and encourage them to join you in making a difference! (via text, phone, email, or social media).
Celebrate! 
Share success milestones throughout the week and thank everyone who got involved! You can share our content or make your own.

Questions?

Reach out to OVCIA’s Associate Director of Strategic Engagement, Rachel Hull, at rhull3@illinois.edu.